Ove Anebygd, Vice President and Head of TV Solution Area Media, Ericsson explains why the user experience is a fundamental part of a successful service offering. Ericsson’s triple award-winning Multiscreen TV solution enables TV service providers to meet the complex challenges of delivery by providing any content to any screen on any network within one integrated solution. It is a complete ecosystem, allowing for seamless end-to-end integration, from content preparation to distribution, making it easy to earn, easy to grow and easy to use.

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